One team

The Founders

URAL is run by two founders who work as one complete team, not two specialists in separate lanes. Together they cover the creative and the operational sides of the studio: direction, filmmaking, design, web, and the systems that hold it all together. What one starts, the other can carry.

Uriel Araujo

Uriel Araujo

Co-Founder, Creative Director & Filmmaker

Self taught filmmaker and creative director working across brands, founders, and athletes since 2023. Uriel started video production in 2023, cutting and producing short form for creators like Daniel Dalen and Bruno Casanovas, then co-founded a content agency where he managed a team of editors. He holds an MSc with distinction and a first class BSc, speaks six languages, and founded URAL Studios to go deeper with fewer clients: intentional films, real craft, work that moves numbers.

15+ Brands, athletes & founders
2023 In content since
50M+ Views generated
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Aidira Smailova

Co-Founder, Design & Operations

Aidira's background runs four to five years in the creative industry, starting in graphic design, marketing and web development, which grew into building the frameworks, pipelines and systems that make a business run. She has worked with brands across more than 25 industries in Kazakhstan, from beauty and jewellery to food production and construction, led social and marketing teams, and trained people. She shapes the creative direction alongside Uriel and holds the operational side of the studio together.

5+ Years in the industry
25+ Industries worked
67+ Projects delivered
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Aidira Smailova

What one starts, the other can carry.

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